William Hill is one of UK’s largest and most traditional betting markets with more than 70 years of bookmaking experience. Today, it boasts an online gambling presence which offers extensive sports betting options for online customers to place bets on the move, anytime anywhere.
William Hill app is compatible with iPhone, iPad, Android, Blackberry, Nokia and Windows. It boasts of various features like quick access to in-play markets, top bets and selected races and matches.
It offers more in-play markets and easy to use options than any other mobile bookmaker. Customers can bet on sporting events including tennis, basketball, rugby, football, soccer, horse racing and snooker.
Though William Hill does not stream live horse races, horse racing fans have several horse race betting offers to choose from. With William Hill’s partnership with the Racing Post, customers are offered inside knowledge on upcoming races and provided with expert tips and analysis.
Thanks to William Hill virtual sport book, customers can wager on virtual football games and greyhound and horse racing 24/7 with bets as small as 3 pence for prizes worth 25,000 pounds. Casino, bingo and game features too are available on the move with easy access through the app.
Customers on the go can easily place bets as the sports app has a simple layout with easy navigation. While the main sports market is listed across the screen, the top bets are listed vertically down the page. There are buttons providing easy access to in-play betting, top bets tab and highlighted sporting events.
Logging in is easy through a tab located on the top right hand of the screen while a bet slip tab lets you review your bets and number of bets currently placed through a click of a button.
Bonus and promotions
Unlike its competitors who offer consistent bonuses, William Hill varies their sign-up bonuses. William Hill also offers incentives to download and bet through the sports app’s mobile exclusive offers.
William Hill also offers money back offers solely for mobile users like the ‘bore draw’ money back guarantee. It gives a refund to losing correct scores and double result bets on 0-0 soccer games through a free bet. It applies to single bets placed via a mobile handset, and is worth a maximum of 50 pounds or euros.
Then there’s the ‘Goal scorer second chance’ which promises a guaranteed refund of the losing stake through a free bet if your first preferred goal scorer scores the second and not first goal. This is however available to single bets placed through mobile handsets, and does not apply to in-play bets. It is also subject to a maximum free bet of 50 pounds or euros per bet per match.
People partial to football accumulators are promised a refund to their stake through a free bet on all accumulators involving a minimum of five teams where only a team has let you down. This again applies to mobile gamblers only.
Racing fans have the ‘winning distance’ bonus which rewards clear winners through an additional bonus to winnings. Horse which win by 10 lengths or more receive a 10% bonus while a win of 20 lengths or more attracts an additional 20% on winnings. This applies to win or each way single bets or unnamed favorites and only on bets placed on the day of the race and has a maximum bonus of 50 pounds or euros.
Customer support is accessed through a small help button located at the screen bottom. Any account issues or queries can be raised on the phone after receiving help numbers to call on clicking the help button.